Vol. 04 Winter 2026 Data Strategy Quarterly Published by IDS A journal for enterprise data leaders

Stop asking whether 3NF or dimensional wins for AI. Ask which one comes first.

Every team standing up AI capability inherits a decades-old modeling debate and asks which pattern wins — Inmon's normalized core or Kimball's dimensional star. Framed as a contest, it is a false binary: the two were built for different jobs, and AI workloads span both.

This quarter's briefing weighs the evidence inside the DMBOK frame and lands on a defensible answer — a normalized, conformed atomic foundation feeding a dimensional serving layer. Not a compromise between the two camps, but the order modern lakehouse practice already follows.

The Winter Essay · Data Architecture

Is a normalized (3NF) data warehouse better for AI than a dimensional one?

Framed as a contest, “3NF versus dimensional for AI” is a false binary. Weighed against the DMBOK frame, the honest answer is a layered one — a normalized core feeding a dimensional serving layer.

By Weymar Camargo 5 minute read Published September 30, 2026 Read the essay →
In this issue

Six pieces on doing the work well.

Data Architecture

Is a normalized (3NF) warehouse better for AI than a dimensional one?

Framed as a contest, the question is a false binary — the evidence points to a normalized core feeding a dimensional serving layer.

Read · 5 min
Data Warehousing

Why a normalized (3NF) warehouse is the superior foundation for AI.

Grain, flexibility, and integrity — why an atomic, integrated core is the sounder base for ML and LLM workloads.

Read · 4 min
Data Quality

Red, green, clean: why your metrics need unit tests too.

Treat every metric like a load-bearing function — write the expected number first, then assert it against mocked rows.

Read · 5 min
Data Architecture

The logical data model: the bridge between ontology and physical schema.

Meaning, structure, storage — why the logical layer is the indispensable bridge between them.

Read · 4 min
Data Engineering

Pipelines that survive an on-call rotation, not a sales deck.

Observability, idempotency, and the small operational disciplines that separate a POC from a platform.

Coming soon
Data Integration

Point-to-point is not a dirty word — it is a diagnosis.

When streaming, when hub-and-spoke, and when the honest answer is a scheduled batch job.

Coming soon
Case Work

Field reports from engagements that shipped.

One named engagement, plus representative stories attributed to industry only, at our clients’ request.

Case Study · Roofing / Building Services

How ONE Solutions stood up a modern data platform — and kept it in-house.

ONE Solutions, a roofing-industry company, needed a data environment it could actually run itself. IDS re-platformed it from Azure to Snowflake, built the pipelines in dbt, wired up the integrations, and modeled the warehouse with data-quality controls baked in — planning heavily upfront to minimize rework and keep the build simple, maintainable, and cost-effective.

“Hiring Jeromy and Weymar was one of the best decisions I have made in my career when it comes to data.”

Re-platforming cut cloud spend to a third, dropped the monthly platform bill from $250 to $71.92, and took pipelines that once ran 3–6 hours down to under 30 minutes — roughly $30K of year-one value and $10K+ in recurring annual savings. Through documentation, in-person training, and knowledge transfer, the client’s own data engineer was left fully confident managing the environment IDS built.

71%
Lower monthly platform costs — down from $250 to $71.92 after re-platforming to Snowflake + dbt

Read the full case →